NHL Network analyst and former Olympian Jason Demers was on-site for the Men’s Hockey Tournament in Milan with 32,000 followers. Through two weeks, Jason surpassed 8.5 million total views on all of his content, with an average of 8x the audience reach vs follower count. This metric explains how Jason’s content consistently went viral during the Winter Olympics. Two videos became his most-watched social media pieces ever, each receiving over 1 million views.
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