EVENTS

NHL Network analyst and former Olympian Jason Demers was on-site for the Men’s Hockey Tournament in Milan with 32,000 followers. Through two weeks, Jason surpassed 8.5 million total views on all of his content, with an average of 8x the audience reach vs follower count. This metric explains how Jason’s content consistently went viral during the Winter Olympics. Two videos became his most-watched social media pieces ever, each receiving over 1 million views.

From a single night covering the Stanley Cup champions on the ice, Jason Demers' social media content amassed nearly 900,000 views. We turned Jason’s ice-level access into high-engagement posts reaching 7x more viewers than his follower count on three separate videos.

After 9 years without an international best-on-best tournament, the NHL created the inaugural 4 Nations Face-Off. During a one-week span, P.K. Subban gained 15,000 followers and reached a record-breaking 45 million total views, including two record-high videos of 10 million and 8 million views.‍

POV drew a combined 40+ million viewers to P.K. Subban’s social media platforms over two months of playoff hockey. Jason Demers capitalized on the Stanley Cup Final rematch with unique on-site coverage and reached an average viewership 33% higher than his follower count. New partners collaborated with our work during the playoffs including the Anaheim Ducks, Samsung, Upper Deck Sports, Get Up on ESPN and many more.‍

Apple TV’s premiere game of the week featured the Yankees vs Red Sox with Heidi Watney as the on-field reporter. POV captured Heidi’s return to Fenway Park and delivered high-impact social content surrounding the rivalry matchup. Heidi’s pregame interview with influencers Nicky Cass and Jared Carrabis became her most-watched video to date on her Instagram.‍

We traveled alongside P.K. Subban and the ESPN crew to the Stanley Cup Final, allowing us to capture the historic moments within the 7-game series through P.K.’s POV. After game 5, P.K. saw his former teammate Mattias Ekholm, and the subsequent video received 1.5M views and 55,000 likes. P.K.’s analysis on McDavid’s jaw-dropping goal collected 1.3M views and 25,000 likes.

On Halloween, Jason Demers dressed up as the character Jim Dangle from Reno 911. By implementing the tv show clip into Jason’s segment on Prime, this became a viral social media clip. With 30,000 followers, this was Jason’s most-watched video to date with 450,000 views.‍

After his first practice with his former team, Jonny Lazarus was first to reveal an interesting tidbit about J.T. Miller’s bond with childhood teammate and now Rangers linemate Vincent Trocheck. Miller’s answer showed the value in Jonny’s POV. With 9,000 followers, this is Jonny’s most-watched video ever, reaching an audience of 115,000 views.‍

The NHL’s best players of the 2024 season met for the All Star Game and the famous Skills Competition in Toronto. This was the first on-site tentpole event alongside P.K. Subban, which led to an idea about asking the players what his initials stand for, knowing some would have no idea. This solely produced piece amassed 835,000 views and 21,000 likes.